By Vatsalya Bajpai
Tokyo store is a store of Japanese products in India and they have 3 outlets in three cities of Gujarat which are- (1 Ahmedabad- Gulmohar Park Mall, 2. Vadodara – Center Square Mall, 3. Surat- V.R Mall.) They use to sell variety of product for example- stationary, daily need, house hold, kitchen tool & crockery and may more for that their primary requirement was that they own a store for not only display there Japanese products but the store itself orates the store of products inside so that people get attracted towards it.
Keeping in mind that products are from japan, we need to provide a background to products which support the products and not dominate them.
Process 1- case studies
We did many case studies (including their existing store) to frame their requirement like we differentiated the products that for how many products we need hanging display and for how many products we need shelves for display and work out the ration between hanging and shelf.
Process 2- primary design
In this we designed two type of display system, wall display system and island display system both the display system have simultaneous options for hanging display products and shelf display products now the part comes where we need to do the branding of products which is visible from far distance as well so we designed our wall rack in such a manner that its height will be of 9 feet in which the area above the human reach is used for storage and branding. For branding we used the Japanese graphic and text written in Japanese font to enhance the feeling that products are from japan.
We introduced tori gate and pagoda as Japanese element in our design. tori gate in entrance and pagoda in front of gate. Island display is being used to display their extra ordinary products and they are placed just in front of entrance door so that people get attracted towards it.
Furniture used for display purpose is kept fully modular so that in festive seasons the complete language of store can be changed, and most important aspect of this furniture is that the products of different shapes and sizes can be displayed in same rack because height between shelves is adjustable. Shelves can also be removed if not needed and extra shelf can also be introduced when needed. This kind of furniture allows us to change the language of store time to time.
Process 3 – finalizing the design
In this step we finalized our design with above thought process and made the drawings of it for execution of product and scheduled the execution of project.
Process 4 – execution
We all know that execution of project in same manner as designed or decided is quite tough but somehow, we managed to do the same we scheduled the work of different agencies and asked them to finish their work in given time. We explained them the complete procedure of work at every point of work and we noticed that to finish the project in designed manner what we require the most is perfect supervision.
Problem faced during execution of project-
- If a slight change comes in execution it disturbs the complete work. For an instance we are doing project in shop (inside mall) where we have limited space and if single agency not completed its work on time then multiple agencies have to work simultaneously and there is a mesh between them which affect the quality of work and delay the project to organizing the work of agencies is very tough job .
- If and decision of change is taken at site it should be worked out as soon as possible because it may also affect the other things.
- Supervision is tough when multiple agencies work together.
- Agencies always keep on delaying the things we need to follow up and remind them again and again about the work to make things happen.